AP in Media: Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media product? Part 3

Identity -

In order to make it look like a horror film, I needed people to instantly recognise it as one, to do this I used short clips of scenes in the film that showed things like white eyes and dead bodies. These short clips helped to set the mood. Like most trailers there wasn’t a set beginning, middle and end narrative but scenes from the most entertaining aspects of the film.
My film needed an identity as well as look like a conventional horror film/trailer. I achieved this with a selective use in setting and characters. I made mine very conventional but added my own twist by using something that I call the “Blood Bath scene”. Gore is usually not used much in horror trailers but more the idea that there will be a lot of blood. This is because the trailers that usually feature before a movie are related to the audience that’s watching the movie. If for instance it is a PG film, a trailer marked with a 15s age restriction wouldn’t be appropriate. This is so that the target audience is being shown it directly.