AP in Media: Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media product? Part 2

Target Audience -

I decided that my film was going to be a possession/teen, so I need to be able to replicate the conventions of this specific genre. To do this I needed to look back on the research I had done into this type of movie. I worked around the research, adding music where needed, using the many camera angles that are required in a teen film. Because I was on a small budget, I wasn’t going to be able to use the smooth tracking that I wanted to but instead had to settle for a steady hand, which to my surprise gave me a smooth enough image but still being shaken when I needed it. I also chose my actors between the ages of 16 – 18 as I wanted to represent my target audience the way many other teen trailers did. I did all this so that the audience would be able to recognise from the trailer what genre of movie it was as well as advertising it to them.

Many trailers like this tended to use modern type music, something that would be recognisable by the teenagers they were trying to attract. However in mine I used a more classical, haunting background, finished off with the sound of heartbeats and sound effects. I did this for two reasons, the first was that in order to make this project I wasn’t allowed to use music that has been copyrighted so it would have meant making my own, which still wouldn’t have been recognisable by my audience. The second and biggest reason I did this was because I found that it associated with the trailer brilliantly adding a mood which was vital to making my trailer look much more professional.